Anyone can launch a coin and promise the moon. Real devs put their own SOL behind it. Set a market cap target, lock your bond, and let the whole market watch. Hit it and you claim your SOL back. Miss it and it burns. No bond, no launch.

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Choose a market cap target and lock real SOL behind it. Yes, real. That's the whole point: no bond, no launch.
Your coin goes live on pump.fun in the same transaction. Trade it here or there — same curve, same liquidity.
Hit the target within 48h and you claim your SOL back. Miss, and it buys your own coin and turns to ash. Holders say thanks.
Every rugger says "trust me". Real devs lock their SOL where everyone can see it. Read exactly how it works before you put yours in.